Saturday, October 18, 2008

They're heeeeeeereeeeee...



The leaves are changing, the stores are full of candy (except ours), which can only mean one thing: It's almost Halloween. I have to say, however, that the scary movies are probably my favorite part of this holiday with Celtic roots (known as Samhain, but pronounced "saw-win"). Sure I grew up watching Freddy Kruger and hockey mask Jason movies when I was five with my cousin, but I believe one of the best Halloween movies is "Poltergeist". That little girl was just plain creepy, especially when she says "they're here"(who watches TV static, anyway?) The point of this blog entry is not only to declare my love for cheesey horror movies, but to let you guys know that they, are in fact here. The pronoun I am speaking of, is of course, the Superfeet Black DMP. One of the very first blog entries was actually about this product and for a few reasons, it's ship date was pushed farther and farther back. You see, the folks over at Superfeet are very passionate about feet (weird, I know) and the products they sell. When the initial batch of Black DMPs arrived in Ferndale,Washington, they opened the box, laughed, and called their supplier and told them it wasn't good enough. Obviously their new supplier was able to get it right, which is why they finally shipped. Between the demand of initial orders and the hype that's surrounded this insole, I haven't even been able to try this, myself. Of course, the first day I put them on the shelf, both people that tried them on bought them! If you're in the Columbus area, I strongly encourage you to stop by and try them, as Superfeet will not allow us to sell this product through our internet store at this time.


Now for some pretty pictures...

DMP out of the box:


Welcome:


Brothers from different mothers:


REDhot Greeting:


REDhot compared to Wintergreen (Note: the top layer of the REDhot is fuzzy, whereas the Wintergreens were not):


Bottom comparison (The REDhots not been cut down to fit in the boots...the Wintergreens have):

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Tuesday, May 27, 2008

The times, they are a changin'


Here at B&A Sports Medicine Store, we abhor laziness. It's probably why we don't like Porsches that much, as they have the laziest designers in the history of cars. Seriously, even their "newest" cars look very much like their "older" cars.
The point is, we really like companies that refuse to stand still. Superfeet is one of those companies. It seems like every other week I'm getting a new letter in the mail about how they're changing this or that with their products. Most of them are minor changes, but I found something worth posting on the blog:

For this upcoming winter season (or "Summer" if you're in the southern Hemisphere) Superfeet will be releasing two new models, REDhot and hotPINK.

These two models, which are gender-specific will be replacing the Wintergreen model. Now for Superfeet's propaganda:

"REDhot and hotPINK provide the support, shock absorption, power transmission, and edge control your customers need for a full day on the slopes. Out full length Rebound foam allows for maximum forefoot flex, while our patented stabilizer cap gives the rearfoot the stability and alignment it needs to perform at its peak potential. In addition to the Adaptive Comfort® top cover by Outlast®, our new Air Weave technology layer in the forefoot efficiently regulates temperature, offering excellent heat management for all day comfort. The new models also feature Agion® antimicrobial treatment to inhibit the growth of odor-causing bacteria."

The MSRP for these fancy dancy new insoles will be $49.99.

Basically- if the Berry/Orange did "it" with Wintergreen, the result, 4 months later (which is the gestation period for Superfeet, btw) would be REDhot and hotPINK (fraternal twins!)

While I'm not sure if we'll be carrying these particular model, I wouldn't be surprised if we did. If not...well then I guess you heard it here first.

Also in the land of Superfeet, the GREY insole will now be called the YELLOW (because that's the new color). Changes include a slightly different shaped forefoot and a couple holes punched in to increase ventilation.
Check it here:

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