The times, they are a changin'

Here at B&A Sports Medicine Store, we abhor laziness. It's probably why we don't like Porsches that much, as they have the laziest designers in the history of cars. Seriously, even their "newest" cars look very much like their "older" cars.
The point is, we really like companies that refuse to stand still. Superfeet is one of those companies. It seems like every other week I'm getting a new letter in the mail about how they're changing this or that with their products. Most of them are minor changes, but I found something worth posting on the blog:

For this upcoming winter season (or "Summer" if you're in the southern Hemisphere) Superfeet will be releasing two new models, REDhot and hotPINK.

These two models, which are gender-specific will be replacing the Wintergreen model. Now for Superfeet's propaganda:

"REDhot and hotPINK provide the support, shock absorption, power transmission, and edge control your customers need for a full day on the slopes. Out full length Rebound foam allows for maximum forefoot flex, while our patented stabilizer cap gives the rearfoot the stability and alignment it needs to perform at its peak potential. In addition to the Adaptive Comfort® top cover by Outlast®, our new Air Weave technology layer in the forefoot efficiently regulates temperature, offering excellent heat management for all day comfort. The new models also feature Agion® antimicrobial treatment to inhibit the growth of odor-causing bacteria."

The MSRP for these fancy dancy new insoles will be $49.99.

Basically- if the Berry/Orange did "it" with Wintergreen, the result, 4 months later (which is the gestation period for Superfeet, btw) would be REDhot and hotPINK (fraternal twins!)

While I'm not sure if we'll be carrying these particular model, I wouldn't be surprised if we did. If not...well then I guess you heard it here first.

Also in the land of Superfeet, the GREY insole will now be called the YELLOW (because that's the new color). Changes include a slightly different shaped forefoot and a couple holes punched in to increase ventilation.
Check it here: